How The Inspiro Brand Strategy Process™ works:

WE INSPIRE
We start each new project with all members on the team taking our “Brand Personality Test. This is truly helpful in having the whole team align on the direction of the concept. We will be happy to collect feedback from all those who you may feel can contribute to the overall input for the concept.

In addition a “Box of Inspiration” is given. Keep this handy - we recommend in the car or somewhere close as you will find inspiration everywhere as long as you are open to it. We will find pieces that inspire us in the creative process as well but ask that you come to the your immersion session with at least 7-10 pieces, yet most will have more.

WE STRATEGIZE
Upon completion of the Brand Personality Test and the Box of Inspiration, we will ask that all partners spend some quality time defining the big picture. We will have a complete “Immersion Session” reviewing your responses to the Personality Test and Inspiration Box you have gathered. At this stage any inconsistencies that may arise between team members will become apparent and can be flushed out.

WE DELIVER
We then go into strategy mode and generate the“Brand Strategy Book” which will include: An overview of the concept including target audience, strengths and weaknesses, design objectives and marketing strategies. The main portion of the piece is the brand inspiration which will include recommended color selections, appropriate font suggestions, a sampling of inspiration for the vibe, atmosphere, competition and more. This becomes a visual representation of “Your Brand”for the entire process.

The end purpose is to give the visual elements to then create things like logos, menus, investor materials, websites, marketing campaigns, interior spaces, and the message for everyone involved to work toward.