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Inspiro Brand Strategy Process™
- Used
for a NEW concept or updating the brand.
We have created a proprietary process to help assist
in the strategic planning of the brand for new concepts. Our
specialty is working with our clients in conjunction with
Designers, Architects and Interior firms as part of a larger
team. Our final step is creating a Brand
Strategy Book for you and your team members
to work from in order to inspire creativity, direct a visual
theme and help lead everyone toward a consistant branded look.
More About How The Brand Strategy
Process Works
Inspiro Collateral Brand Evaluation™
– - Used for existing brands.
A collateral evaluation is a process that we recommend all
businesses complete every 3 years.
Many establishments open their doors with beautiful branded
materials but then don't ever think about them again. This
is the same for their staff and facility. We come in with
a fresh set of eyes and help to see what is working and what
may want to be addressed for a brand makeover.
The complete brand evaluation will
include items such as logo,
business cards, ads, menus/brochures, website, promotional
material etc... Any item that gets handed to a customer either
inside or out to promote it to others.The next step builds
upon the collateral review to include store frontage, signage,
entryway, greeter attitude, restroom cleanliness, staff uniforms,
phone messages and more. Upon completion you will be provide
a full report of what was discovered as well as a hierarchy
of needs to address the situation.
Brand Materials Package
Upon development of your brand plan or a collateral
evaluation, the next step is creating a cohesive brand. Items
such as a logo, tagline, business card, signgage, website,
etc will be the next items for your brand development. We
are available to implement your newly designed look or work
with your current design team to help establish a cohesive
package that speaks to the complete experience.
A FREE GIFT FOR YOU!
For a limited time only - get your own Do It Yourself Mini
Brand Touchpoint Evaluation
Restaurant
Brand Evaluation or General
Brand Evaluation
Test the power of your brand image today.
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