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Inspiro Brand Strategy Process™ - Used for a NEW concept or updating the brand.
We have created a proprietary process to help assist in the strategic planning of the brand for new concepts. Our specialty is working with our clients in conjunction with Designers, Architects and Interior firms as part of a larger team. Our final step is creating a Brand Strategy Book for you and your team members to work from in order to inspire creativity, direct a visual theme and help lead everyone toward a consistant branded look.

More About How The Brand Strategy Process Works

 

Inspiro Collateral Brand Evaluation™ – - Used for existing brands.
A collateral evaluation is a process that we recommend all businesses complete every 3 years.
Many establishments open their doors with beautiful branded materials but then don't ever think about them again. This is the same for their staff and facility. We come in with a fresh set of eyes and help to see what is working and what may want to be addressed for a brand makeover.

The complete brand evaluation will include items such as logo, business cards, ads, menus/brochures, website, promotional material etc... Any item that gets handed to a customer either inside or out to promote it to others.The next step builds upon the collateral review to include store frontage, signage, entryway, greeter attitude, restroom cleanliness, staff uniforms, phone messages and more. Upon completion you will be provide a full report of what was discovered as well as a hierarchy of needs to address the situation.

 

Brand Materials Package
Upon development of your brand plan or a collateral evaluation, the next step is creating a cohesive brand. Items such as a logo, tagline, business card, signgage, website, etc will be the next items for your brand development. We are available to implement your newly designed look or work with your current design team to help establish a cohesive package that speaks to the complete experience.

 

A FREE GIFT FOR YOU!
For a limited time only - get your own Do It Yourself Mini Brand Touchpoint Evaluation
Restaurant Brand Evaluation or General Brand Evaluation

Test the power of your brand image today.

 
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